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ROBERT D. STRAUGHAN, Associate Dean of
the Williams School of Commerce, Economics, & Politics and Associate
Professor of Business Administration (Ph.D., University of Houston,
1995).
Dean Straughan's teaching and scholarly interests center on
cross-cultural marketing and business education. He has published
numerous studies on cross-cultural variations in advertising
content, the effectiveness of retail service guarantees, consumer
response to domestic versus international retail choices, and
consumer evaluation of product warnings. In addition, Professor
Straughan has conducted and published award-winning research on the
role of study abroad programs in management education and the
internationalization of business curricula. He currently teaches
courses on marketing management and cross-cultural issues in
marketing. Dean Straughan has been a member of the Williams School
faculty since 2000 and has worked with WLSC since 2001.
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