Washington and Lee Student Consulting is pleased to present a brief overview of selected projects completed in recent years. Over the course of its existence, WLSC has performed significant primary research and analysis for a variety of local and international clients to complete projects ranging from business, marketing and strategic planning to website development and financial statement analysis. WLSC and its members bring a wealth of knowledge, experience and resources to each project and adapt them to fit the particular needs and demands of the client.

Angler's Lane - Developed a more comprehensive marketing plan and web presence for this Lynchburg-based fly-fishing and outdoor sports apparel retailer. Attempted to market the store more effectively towards area college students in order to capitalize on a growing segment of its market.

Brain, Child Magazine - Performed significant market and demographic research to help this Charlottesville-based parenting magazine increase its subscription base. Performed in-depth financial analysis and audited financial statements according to GAAP.

Fun Foods and Accessories - Developed and implemented a comprehensive marketing plan to increase business for this novelty retailer based in Lexington, including creating and maintaining a functional e-commerce website. Significantly increased awareness and sales volume with an advertising campaign directed at local students.

Lee Chapel and Museum - Developed and distributed a detailed survey assessing the value of Lee Chapel and Museum to local residents, students and tourists with the goal of increasing visitation among tourists and residents to the museum. Attempted to capture the perceived potential benefit of adding exhibits or other programs to the museums offerings.

Lexington Downtown Development Association - Conducted primary market and demographic research in order to describe the preferences and habits of downtown patrons. Attempted to help the LDDA tailor a marketing plan suitable for attracting suitable and sustainable businesses to the area.

Lexington Downtown Development Association - Developed an economic impact study and compiled significant survey data to determine the effects that moving the Lexington courthouse out of the immediate downtown area would have on merchants, residents and tourists in the area.

Project Horizon - Developed a comprehensive human resources study assessing the work practices, productivity and efficiency of this Lexington-based women's shelter.

Rockbridge Area Recreation Organization - Developed and implemented an intensive demographic and marketing survey to study the types of resources and facilities residents of Rockbridge County demanded in a local outdoor recreation facility.

TIDE Tours - Worked with this environmentally-friendly eco-tourism venture in Belize to develop a marketing plan that would sufficiently balance the needs of the firm to increase awareness of the firm while minimizing the impact an increase in tourism would have on the local environment.

M&M Landscaping- Created a costing system for an start-up landscaping firm in coordination with a 6-figure landscaping contract with Washington and Lee University. 

Chinook & Co.
Ladles and Linens*
Marshall Museum
McCorkle's Hallmark*
The Theater at Lime Kiln
W&L Career Services*
United Way University Counsel